ROCHESTER, N.Y., Oct. 25, 2012 /PRNewswire/ -- Document Security Systems, Inc. (NYSE MKT: DSS; "DSS"), a leading developer and integrator of cloud computing data security, Radio Frequency Identification (RFID) systems and security printing technologies that prevent counterfeiting, product diversion and brand fraud, announced today that it will introduce a newly developed integrated security solution at the Pack Expo 2012 tradeshow. At Pack Expo—Oct. 28 to 31 at Chicago's McCormick Place—DSS will demonstrate its new product authentication application for use with Apple iPhone, along with other highlighted brand-protection features in booth number N-5555. The integrated solution allows for simple and cost effective authentication for packaging, documents and credentials. By embedding customizable covert AuthentiGuard technologies into a product's packaging, brand owners not only create fast, indisputable product verification, but also counterfeit deterrence—the covert technology resists duplication on copiers and scanners. "This integrated solution provides the brand owner with endless variability of markings and flexibility of integration to assist in their authentication and diversion prevention efforts," said DSS President Robert Bzdick. "The accompanying iPhone application reads the target marking and provides real-time authentication as well as additional information such as origin and intended destination. It also allows for simultaneous reading of barcodes, meeting brand owner's serialization requirements. DSS's Digital Solutions Division can provide any level of integration or customization as desired by the client." This DSS solution was designed with the capability to continuously grow, evolve and adapt to fight the ever shifting gray market and counterfeit industry. Standard features include: concurrent authentication and reading of alphanumeric, linear and 2D barcodes, provide GPS tracking information, integration with cloud based security server or local database and reporting of results via a response messaging system. "I am very excited about introducing this application and integrated solution, as it is our first offering which demonstrates the value of blending the talent of our digital division with our traditional print based technologies and operations," Mr. Bzdick continued. "Our customers have asked us for secure, easy and flexible management of their investigations and our new product authentication application meets those requirements."