COLUMBUS, Ohio, Oct. 25, 2012 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, is pleased to announce the opening of its newest store today in the Friendship Heights neighborhood of Washington, D.C. at 5333 Wisconsin Avenue NW. At over 23,000 square feet, the Friendship Heights store contains two floors of shopping space, housing over 28,000 pairs of men's and women's shoes as well as accessories. (Logo: http://photos.prnewswire.com/prnh/20100325/DSWLOGO2-b ) The new location in Friendship Heights marks the 16 th store for DSW in the D.C. metro area, and the second to open within D.C. proper just in the past few weeks. DSW opened its first store inside D.C. proper on October 11th at 3100 14 th Street NW in Columbia Heights. "We are thrilled to open two new stores back-to-back in D.C.," stated Mike MacDonald, President and Chief Executive Officer, DSW Inc. "Our rapid growth in this market is a result of D.C. Shoe Lovers consistently picking DSW as their favorite place for shoes." DSW is the destination for savvy Shoe Lovers everywhere. Customers experience a breathtaking assortment of designer shoes and boots at everyday value prices in a convenient assisted self-select shopping environment. Aisles are filled with the latest trends in men's and women's shoes giving Shoe Lovers a staggering amount of choices. From casual and athletic shoes, to top-brand dress shoes, DSW is the ultimate destination for anyone who loves fashion and the excitement of finding the perfect shoe. Have a big event to attend? DSW's wedding shop collection features styles for the entire bridal party or any special occasion. And, for an even larger selection, dsw.com offers more styles, luxury brands, extended sizes and kids' shoes. DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, also known as "Free Shoesday."