Facebook's Mobile 'Surprise'? Media, Analysts Need a Clue

NEW YORK ( TheStreet) -- I'm convinced that if the Facebook ( FB) initial public offering didn't happen the way it did, we wouldn't be having this conversation right now. Because, when you think about it, it really is a dumb conversation.

Or maybe I give the media that, for better or worse, control the conversation, too much credit. We probably would be having this conversation even if the IPO didn't go awry.

Like Mark Zuckerberg said on Facebook's earnings call, "mobile is the most misunderstood aspect of Facebook today."

This is one of those dumb conversations I can't believe we're actually having.

Here's how it goes -- The same thing happened with Apple ( AAPL) re: iPad mini pricing -- the media concoct a wholly inaccurate, out-of-context, hysterical story.

Companies Struggling to Monetize Mobile!

Technically, you can consider that oft-regurgitated headline the truth. But you could also point out a six-month-old's inability to walk.

The migration from desktop to mobile, like the transformation a baby's body and mind undertakes as it morphs into a toddler, is a massive undertaking. We're talking about large-scale phenomena here, not some pedestrian shift in sentiment. This is world-changing stuff.

It took time to develop. Therefore, it should not be surprising that it takes time for companies to capitalize. Frankly, it really hasn't taken that much time at all. It just feels that way because of all of the misinformed, headline-grabbing, meme-creating media hype.

I can't keep track of how many times I posted mobile ad revenue projections from eMarketer showing how Facebook as well as Twitter, Google ( GOOG), Pandora ( P) and others are not only making money in mobile already, but set to explode and lead a multi-billion-dollar market.

It was all so obvious. That's what makes it so difficult to explain. There was and is nothing to explain. We already know this. We knew. We know.

We live in a tap the touchscreen and it appears world. That's great. However, technological progress and convenience has allowed an unprecedented impatience to permeate society. We no longer have realistic expectations, particularly as investors.

Solid, sustainable businesses take time to grow. You spot trends, you invest, you ride out the waves, you get your payoff. Or, you were wrong and you lose, hoping strategy and discipline helps ease your pain.

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