BOSTON, Oct. 24, 2012 /PRNewswire/ -- John Hancock Funds' popular web-based application, "Portfolio Insight," won top honors at the 2012 NOVA Awards in the category of Innovation in Customer Experience. Sponsored by the National Investment Company Service Organization (NICSA) and Money Management Executive magazine, the NOVA awards celebrate leadership and outstanding achievement in mutual funds operations and marketing. The awards were announced at the recent NICSA general meeting in Boston. Available on the John Hancock Funds web site, www.jhfunds.com, the Portfolio Insight tool generates an in-depth analysis of a single fund or portfolio, or a side-by-side comparison of two fund portfolios. It allows financial advisers to create detailed analyses of client portfolios and to prepare high-quality, customized reports quickly and efficiently. The result is a comprehensive, transparent view of a client's holdings that can help build client confidence by advancing an understanding of their investments and asset allocation. Portfolio Insight allows advisers to analyze the entire universe of open end mutual funds, not just John Hancock funds, as well as most ETFs. "The NOVA award is an important honor for John Hancock Funds, and our team is grateful for the recognition," said Eric Lachance, head of E-commerce. "Our goal with Portfolio Insight is to provide advisers with a tool that advances portfolio transparency and thus helps to build confidence and understanding with clients." He added: "Portfolio Insight can include a portfolio snapshot summary along with performance analysis for each individual fund as well as the total portfolio, sector and style analysis for the entire portfolio, and information on stock overlap among all holdings. Economic and portfolio manager commentary also are available. And while an adviser can delve deep into portfolio information, it's the ease of use that really makes this tool compelling. In just minutes, financial advisers can create customized reports for clients with information and insights that help differentiate them, while helping the client understand what they own and if they are on track with their financial goals."