SAN DIEGO, Oct. 24, 2012 /PRNewswire/ -- LPL Financial LLC, the nation's largest independent broker-dealer* and a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), today announced that Gerber Kawasaki Wealth & Investment Management has transitioned to the LPL Financial broker-dealer and hybrid RIA platforms, bringing approximately $175 million of client assets. Based in Santa Monica, CA, Gerber Kawasaki focuses on wealth management for established families and individuals, as well as wealth building for a younger generation of investors. Combining traditional investment services based on long-term, personal relationships with the extensive use of modern technology and social media to build and enhance the client experience, Gerber Kawasaki seeks to establish a new model for how investment firms conduct business. Founded in 2010 by industry veterans Ross Gerber and Danilo Kawasaki, the firm has grown rapidly to include 19 affiliated financial advisors. Ross Gerber, President and CEO, said, " Gerber Kawasaki focuses on both the needs of the baby boomers planning for retirement as well as on generations X and Y still learning to build wealth. It is our vision to create not just a wealth management firm, but a revolutionary technology platform for clients to communicate, learn, and engage with their investment advisors. From our office in Santa Monica, we serve a national clientele with highly mobile financial advisors. We conduct a constant dialogue with our 4,000 Facebook and 1,500 Twitter followers, and meet often with our national clients via Skype. In short, we are constantly pushing the envelope in how we can deliver service to our clients and believe we are cultivating a new generation of financial advisors." Mr. Gerber continued, "We are excited about our transition to LPL Financial's broker-dealer and RIA platforms, which represent a very progressive model for the industry. We thoroughly reviewed the leading broker-dealers and custodians in the country, and LPL Financial was the ideal choice. We believe the many tools and resources they offer, together with the integration of their broker-dealer, custodial and clearing capabilities, will enable us to provide our clients with an efficient and cost-effective service."