Static Guard® Teams Up With Top Celebrity Stylist, Phillip Bloch, To Help Fashionistas Look Their Best

Static Guard, the No. 1 brand in static-eliminating sprays, has partnered with celebrity fashion stylist Phillip Bloch to launch the brand’s year-long Stylist’s Secret Weapon Campaign. As part of this campaign, Phillip will encourage style mavens across the country to unleash their inner stylista by embracing Static Guard, just as Phillip and industry insiders have for decades.

Widely considered one of Hollywood’s premier fashion stylists, Phillip’s extensive resume boasts experience ranging from dressing award-winning celebrities on the red carpet to personally appearing in films and on TV. He is also a well-known author of two fashion and style guide books: “Elements of Style” and “The Shopping Diet.” Phillip’s witty humor, insight into pop culture, and iconic fashion sense have enabled him to become a go-to Hollywood insider, and now as an official Static Guard ambassador, he is able to continue to offer his behind the scenes knowledge on a broader stage.

“I’ve spent my career helping people put the finishing touches on their look, and Static Guard has been part of my styling kit from day one because of its ability to do exactly what it says – eliminate static,” commented Phillip Bloch. “I’m excited to officially align with the brand and help bridge the gap between the secrets that celebrities and models know and what everyday people can use– whether attending a black tie affair, prepping for a first date, or heading to a business meeting.”

The year-long partnership will encompass a variety of public relations and marketing tactics including several appearances at key fashion and film industry events. Social media campaigns including contests and giveaways will also be executed throughout the partnership to drive brand awareness and engagement.

“Phillip has been using Static Guard and recommending it to his celebrity clients for years, making him a natural fit to officially endorse the brand,” commented Joe Villiano, Senior Marketing Manager at B&G Foods. “His extensive knowledge and credibility within the industry reinforces Static Guard’s unique positioning as a one-of-a-kind, indispensable styling necessity.”

Throughout the partnership, Static Guard will be celebrated as a must-have product for every season – whether keeping static cling at bay during the dry winter months, avoiding “clingy” situations on your big day, or spring cleaning your home. For information on products, styling tips, and more follow Static Guard on Facebook at www.facebook.com/MyStaticGuard and Twitter at www.twitter.com/MyStaticGuard. Static Guard is available at major grocery and drug stores nationwide.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Copyright Business Wire 2010

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