Zuckerberg hit a crossroads. He decided to take both routes.

He'll execute Facebook's social mission at the same time as making monetization the focal point of his vision.

The media and many Wall Street analysts turned on Facebook after its IPO. That, as it turns out, challenged Zuckerberg. That much is obvious based on how well and how aggressively he has answered the call.

He sure as heck isn't going to let some here-today, gone-tomorrow spare social gaming company get in his way.

At the time of publication, the author was long FB.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.

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