Adobe Systems Incorporated (Nasdaq:ADBE):
- Brad Rencher, senior vice president and general manager, Digital Marketing business, Adobe, delves into the Adobe Marketing Cloud and five key solutions that are changing the way marketers drive big returns through digital marketing.
- Ann Lewnes, chief marketing officer, Adobe, unveils a provocative Adobe marketing campaign to dispel common myths holding marketing back. Read her blog on the “Metrics, Not Myths” movement, including new consumer research about how marketers are failing to engage consumers online. See separate release.
- This builds on a vision that chief technology officer, Kevin Lynch, Adobe, has promoted since last year. See Kevin’s blog which articulates Adobe’s cloud strategy and outlines the Adobe Marketing Cloud vision based on major disruptions in cloud, mobile and social computing and the opportunities these changes create for businesses.
- Adobe “Metrics, Not Myths” Campaign: www.metricsnotmyths.com
- Follow the conversation on Twitter @AdobeMktgCloud, #MetricsNotMyths
- Like our page on Facebook: https://www.facebook.com/AdobeMarketingCloud
- Stay tuned to the Digital Marketing Blog: http://blogs.adobe.com/digitalmarketing/
- Watch marketers debunk myths: http://bit.ly/MetricsNotMyths