Harley-Davidson Inc (HOG): Today's Featured Automotive Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Harley-Davidson ( HOG) pushed the Automotive industry higher today making it today's featured automotive winner. The industry as a whole closed the day down 1.4%. By the end of trading, Harley-Davidson rose $3.36 (7.7%) to $46.89 on heavy volume. Throughout the day, seven million shares of Harley-Davidson exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in a price between $43.16-$47.36 after having opened the day at $43.53 as compared to the previous trading day's close of $43.53. Other companies within the Automotive industry that increased today were: Allison Transmission Holdings ( ALSN), up 3.2% and Tesla Motors ( TSLA), up 1.9%.
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Harley-Davidson, Inc. engages in the production and sale of heavyweight motorcycles. It operates in two segments, Motorcycles and Related Products, and Financial Services. Harley-Davidson has a market cap of $10 billion and is part of the consumer goods sector. The company has a P/E ratio of 15.5, above the average automotive industry P/E ratio of 14.4 and below the S&P 500 P/E ratio of 17.7. Shares are up 12.9% year to date as of the close of trading on Monday. Currently there are 12 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, revenue growth, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front, Autoliv ( ALV), down 10.3%, Quantum Fuel Systems Technologies Worldwide ( QTWW), down 10.1%, Enova Systems ( ENA), down 7.1%, and Hyster-Yale Materials Handling ( HY), down 6.9%, were all laggards within the automotive industry with PACCAR ( PCAR) being today's automotive industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the automotive industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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