KINGSPORT, Tenn., Oct. 23, 2012 /PRNewswire/ -- Inventive new uses of glass will be showcased at Eastman Chemical Company's (NYSE: EMN) booth at Glasstec, the world's largest glass fair, on October 23- 26 in Dusseldorf, Germany. The Eastman exhibit is in booth Hall 11-A60 at the Messe Dusseldorf. The booth will feature interactive exhibits and show-stopping photography as the company unveils the latest product glazing technologies for architectural, automotive and photovoltaic applications. Eastman will also unveil the winners of its architectural global design competition, the Solutia World of Color Awards™: Inspired by Vanceva®, which honors projects that have employed the use of the company's Vanceva interlayers for color. (Logo: http://photos.prnewswire.com/prnh/20081029/AQW096LOGO) Booth HighlightsFuel efficiency, driver comfort improved with Saflex S series Solar Absorbing PVB for automobiles Saflex® S series represents an award winning breakthrough in the automotive industry, with the introduction of a polyvinyl butyral (PVB) interlayers that effectively absorb solar heat transmitted through the vehicle's glazing, which reduces air conditioning usage and improves vehicle fuel economy and CO2 emissions. Saflex S has been recognized by consulting firm Frost & Sullivan with the 2012 New Product Innovation Award for Automotive Glazing Material. Saflex S series also garnered the Skin Cancer Foundation's Seal of Recommendation, marking the first time an automotive-grade PVB has been recognized for its ability to block 99%+ of UVA and UVB radiation. Saflex S series interlayers are also available in an acoustic version, Saflex Q Series Solar. The interlayer provides a threefold benefit by blocking solar UV and IR (heat), while reducing noise that enters the vehicle through the glass. Reduced cabin noise from wind noise and other external sources allows hands-free phone systems, voice-activated and other specially tuned audio systems to work more effectively. Visitors can experience the solar heat reduction with a demonstration showcasing the benefits of Saflex S series advanced solar absorbing interlayers and the company's newly acquired XIR reflective films.