Hand selected by the Master Distiller Jeff Arnett, “Sinatra barrels” used to make the product were crafted to provide an extra full character and darker rich amber color by exposing the spirit to extra layers of toasted wood on the inner surface of the barrels. The extra rich barrels were mingled with classic Old No. 7 Tennessee Whiskey and bottled at 90 proof resulting in a character that is full of oak and spice notes with an exceedingly smooth vanilla finish. The smooth, bold character of the whiskey is meant to embody the smooth, bold character of the man.

In addition to Travel Retail, Jack Daniel’s Sinatra Select will be available at the Jack Daniel’s Distillery in Lynchburg, Tennessee in 2013.

Jack Daniel’s Sinatra Select was introduced on October 23, 2012 at the Tax Free World Association meeting in Cannes, France. The news conference was attended by Frank Sinatra, Jr., who later performed at the launch event for the product honoring his father.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.

Frank Sinatra Enterprises (FSE)

Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra’s name and likeness rights and represents the artist’s rights to Columbia and Capitol catalogues. FSE evaluates innovative new products and venture opportunities with respect to the legendary entertainer’s name and likeness, as well as Sinatra’s audio and visual recordings. ( www.sinatra.com)

Jack Daniel’s encourages its friends to drink responsibly.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50449822&lang=en

Copyright Business Wire 2010

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