- Branded Gaming & Advergaming: Create a completely custom game integrating a brand and targeting a specific user base. Or utilize existing, popular games and create exclusive experiences such as exclusive levels, badges, branded hints or other custom executions.
- In-Game Advertising: Integrate directly into game play at relevant, timely moments, for instance when a player completes a level or achieves a high score, through the adtivity platform powered by our partner appssavvy.
- Gaming Centers: Take over a section of the Games.com site to include games that are relevant to the brand. Among these can be theme-based, time-based, or seasonal-based centers such as Back-to-School, Late Night, Dinner Time or Dads & Grads.
- Premium display: Execute assets for campaigns across pre-roll and display inventory, including Premium Formats such as Project Devil, powered by Pictela. Additionally, a marketer can choose to imbed a Branded Game within a Premium Format unit for distribution across the AOL and Ad.com Networks.
Audience OptimizationGaming audiences have expanded as the rise of gaming and the proliferation of mobile devices has attracted a much broader segment of the population. The Games.com audience of 4.5M users worldwide is incredibly engaged, spending nearly 26 minutes per visit on Games.com. ii The largest audiences on Games.com include Women and Moms. In fact, 58% of the Games.com audience is women, making Games.com one of the top ranking sites in the entire games industry. iii We offer the marketer the ability to package games that over-index to specific desired audiences, including Women, Moms and Tech Intenders. “Games.com has a well-established and highly desirable audience for advertisers to tap into,” continued Fox. “This coupled with our premium suite of ad products allows marketers to achieve their brand objectives in the gaming industry.” For more information visit http://new.games.com/about/advertising. About Games.com Games.com powers gaming across the Web. We allow millions of users to discover, play and share games across the globe and are a distribution and monetization platform for game developers, publishers and advertisers. Games.com is a division of AOL Inc. About AOL AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. i DFC Intelligence Report, September 2011 ii comScore Media Metrix, September 2012 iii comScore Media Metrix, September 2012