“Cloud is not merely about cost-cutting, the end game is not just cheap on-demand services. In fact, 90 percent of these services are still subscription based, not pay-as-you-go,” Mr. Sondergaard said. “We are just at the beginning of realizing the cost benefits of cloud, but organizations moving to the cloud are also attracted by the new capabilities they do not get today. It is bringing new approaches to designing applications, specifically for the cloud, and providing more resilience by architecturing failure as a design concept. Cloud also teaches us about services and service levels, and the contrast between what the business wants for outcomes versus IT’s old methods of getting there.”Mobile In 2016, more than 1.6 billion smart mobile devices will be purchased globally. Two-thirds of the mobile workforce will own a smartphone, and 40 percent of the workforce will be mobile. The challenge for IT leaders is determining what to do with this new channel to their customers and employees. “Mobile is about computing at the right time, in the moment. It is the point of entry for all applications, delivering personalized, contextual experiences,” Mr. Sondergaard said. “It means: marketing gets more time with the customer; employees become more productive; and process flows get dramatically cut.” In less than two years, iPads will be more common in business than Blackberries. Mr. Sondergaard said some CIOs are now placing orders for tens of thousands of iPads at a time. Productivity is the driver. Two years from now, 20 percent of sales organizations will use tablets as the primary mobile platform for their field sales force. As a result, by 2018, 70 percent of mobile workers will use a tablet or a hybrid device that has tablet-like characteristics. Gartner forecasts that in 2016, half of all non-PC devices will be purchased by employees. By the end of the decade, half of all devices in business will be purchased by employees.