Direct Capital, the fourth largest independent finance provider in the U.S. which specializes in franchise financing of major national brands, remains dedicated to providing the best finance options for owners of hotel properties franchised by Choice Hotels International, Inc. (NYSE: CHH) to upgrade furniture, fixtures and equipment to meet corporate and consumer brand expectations. Despite a difficult lending market, Direct Capital Corporation has made its commitment clear to Choice Hotels, one of the largest hotel franchisors in the world. “This is a leading brand in the hospitality space and an important partner for us,” stated Matthew Goyette, Direct Capital’s Vice President of National Brands. “We have capital to deploy to meet the needs of its franchisees and we’re looking forward to continuing to work with them.” Direct Capital Corporation is well capitalized and positioned to serve single and multiple unit operators with leasing, working capital and small business franchise loans. “Their nationwide experience and focus on franchise businesses enhances their ability to provide a turn-key solution for hotel owners who require funding now and we value the partnership,” said Karianne Cibello, Director of Business Development at Choice Hotels International. “There is a resurgent need for the completion of property improvement plans and greater enforcement of brand standards as hotel demand increases and hotel owners are tasked with maintaining the quality of their assets and the integrity of the brand,” said Rick Summa, Vice President, Procurement Services for Choice Hotels International. Direct Capital has built a national reputation as a leading provider of financing for the franchise and hospitality for more than 20 years. Express financing programs from Direct Capital can be approved the same day and provide up to 100% financing. To learn more, visit http://bit.ly/choicefinance. About Direct Capital Established in 1993, Direct Capital provides financing for small- to mid-ticket equipment and technology purchases, working capital, and business loans. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at http://twitter.com/DirectCapital or subscribe to its PointBlank blog at http://blog.directcapital.com/. About Choice Hotels Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2012, more than 375 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 75 hotels, representing approximately 6,700 rooms, were under construction, awaiting conversion or approved for development in approximately 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.