This fall, Heinz makes it easy for consumers to recognize and thank those who have served our country. Now in its second year, the “Our Turn to Serve” campaign on Heinz® Ketchup bottles encourages Americans to send a personalized “thank you” to veterans and active-duty military service members and aims to raise money and awareness for Wounded Warrior Project®, a nonprofit, nonpartisan organization that honors and empowers Wounded Warriors.
The Heinz "Our Turn to Serve" campaign recognizes veterans and raises awareness and money for Wounde ...

The Heinz "Our Turn to Serve" campaign recognizes veterans and raises awareness and money for Wounded Warrior Project(R) - a nonprofit, nonpartisan organization whose mission is to honor and empower Wounded Warriors. (Photo: Business Wire)

“As America’s Favorite Ketchup®, it is fitting for us to give back to those who have served and protected our country,” said Scott Bacco, brand manager for Heinz Ketchup. “After seeing the overwhelming enthusiasm ketchup lovers had for the program last year, we’re excited to continue our partnership with Wounded Warrior Project® and give Americans an easy way to show their gratitude.”

The campaign encourages consumers to visit participating restaurants and retail locations where they can scan a quick response (QR) code on the back of specially marked Heinz Ketchup bottles. The scanned code leads to a website where consumers can write their own “thank you” that will be printed and delivered in a care package through the USO. Participants also have the option to email a “thank you” to a personal friend or family member who has served in the military by entering an email address. Heinz will donate $1 to Wounded Warrior Project® for each “thank you” sent and an additional 57 cents for each message shared on Facebook or Twitter through the campaign, up to $250,000.

“It’s amazing to see how much impact a simple ‘thank you’ can have on our service members and veterans,” said Adam Silva, chief development officer for Wounded Warrior Project®. “We love that the Heinz Ketchup ‘Our Turn to Serve’ campaign enables consumers to show their appreciation for those who have served our country while also raising money for injured veterans.”

Heinz has a long history of supporting the United States Armed Forces. During World War II, the company re-fitted part of its Pittsburgh factory to produce glider planes and parts and provided almost half of Heinz’s total food production for the Allied armed forces, including large shipments of its iconic ketchup and pickles.

Look for “Our Turn to Serve” Heinz Ketchup bottles in participating restaurants and retail stores. For more information about the “Our Turn to Serve” campaign, visit


H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales),

Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.


The mission of the Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and service to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit

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