As a leader in the business telephony market 1, Panasonic is sponsoring BroadSoft Connections 2012: Unleash the Possibilities. In addition to being the event sponsor, Craig Greenwood, Vice President of Business Development for Panasonic System Communications Company of North America will deliver a presentation on Panasonic’s business solutions offerings. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. BroadSoft Connections 2012, which is being held October 21 through 24 at the Westin Kierland Resort and Spa in Scottsdale, Ariz., brings together telecommunications service providers, network equipment providers, web developers and IP device manufacturers for a chance to interact with leading visionaries in the telecommunications industry. Attendees hear and share views on the latest industry trends, explore go-to-market strategies, experience new communications solutions, and network with peers. “With the formation of Panasonic System Communications Company of North America, we are continuing to pursue a market driven approach, focused on developing a broad range of vertical solutions for customers in government, commercial enterprises and small-to-midsize businesses,” said Craig Greenwood. “As a maker of SIP hardware solutions, BroadSoft helps us provide these customers with a wide range of integrated IP business solutions and we are thrilled to be an event sponsor for BroadSoft Connections this year.” Craig Greenwood will deliver his presentation about Panasonic’s market driven approach during lunch on Monday, October 22, 2012. “We are excited to have Panasonic serve as the event sponsor for BroadSoft Connections 2012,” said Leslie Ferry, vice president marketing, BroadSoft. “We have a long-standing relationship with Panasonic, and we look forward to continuing to extend our joint capabilities to enable enterprises with innovative, hosted communications services that meet their needs to connect and collaborate effectively.” Follow Panasonic for Business Receive updates and news from Panasonic for Business by connecting with us on Twitter, LinkedIn, YouTube, Flickr and the Solutions for Business Blog. About BroadSoft BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.