I outlined my reasons for turning bullish NFLX in Prepare to Buy Netflix Before It Rises From the Dead. Hastings has his head down now. And he's positioning Netflix, not only for survival, but for a strong long-term future. Now, he needs to take the next step. No more cute stories. No more strange YouTubes. No more scripted conference calls. No more comparing yourself to HBO. Hire a COO. Hire a celebrity spokesperson. Take a step back. By doing these things, Hastings would do more for Netflix than he ever has. And he would, once and for all, put the details of Netflix's founding and other lame theatrics behind him At the time of publication, the author was long FB. Follow @RoccoPendolaThis article is commentary by an independent contributor, separate from TheStreet's regular news coverage.