I outlined my reasons for turning bullish NFLX in Prepare to Buy Netflix Before It Rises From the Dead.

Hastings has his head down now. And he's positioning Netflix, not only for survival, but for a strong long-term future. Now, he needs to take the next step.

No more cute stories. No more strange YouTubes. No more scripted conference calls. No more comparing yourself to HBO.

Hire a COO. Hire a celebrity spokesperson. Take a step back.

By doing these things, Hastings would do more for Netflix than he ever has. And he would, once and for all, put the details of Netflix's founding and other lame theatrics behind him

At the time of publication, the author was long FB.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.

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