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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Alliance Data Systems Corporation (NYSE: ADS) hit a new 52-week high Thursday as it is currently trading at $144.99, above its previous 52-week high of $144.75 with 1.6 million shares traded as of 3:15 p.m. ET. Average volume has been 517,700 shares over the past 30 days. Alliance Data Systems has a market cap of $6.96 billion and is part of the services sector and diversified services industry. Shares are up 33.7% year to date as of the close of trading on Wednesday. Alliance Data Systems Corporation provides data-driven and transaction-based marketing, and customer loyalty solutions primarily in the United States and Canada. The company has a P/E ratio of 22.5, equal to the average diversified services industry P/E ratio and above the S&P 500 P/E ratio of 17.7.