StubHub, the world's largest ticket marketplace, announced today that University of Tennessee has been integrated into Apple Passbook. The integration allows fans to store Volunteer athletic event tickets purchased on StubHub into Passbook, enabling them to use their iPhone or iPod touch as their ticket into events. Passbook integration will begin for University of Tennessee with their first home football game on Saturday, October 20 against University of Alabama. Last year StubHub introduced mobile barcoding with select sports team partners, including the San Francisco Giants. This season, through an existing integration with the University of Tennessee and Paciolan, StubHub began to offer mobile barcode ticketing across all mobile platforms The integration with Apple’s Passbook will give iPhone and iPod touch users another option to access mobile tickets. Not only will fans be able to store their tickets on their phone, but they will also be able to get into the event using mobile barcoding. "StubHub is laser-focused on providing fans with an innovative, best-in-class experience across all platforms; integrating with Apple Passbook is a huge step forward for the future of live events," said Ray Elias, Chief Marketing Officer at StubHub. "Through this integration with University of Tennessee and Apple Passbook, we can provide fans with a true end-to-end experience — from event discovery, to ticket access, all the way through mobile entry — via their mobile devices.” Passbook, introduced in Apple’s iOS 6 mobile platform, allows users to have the convenience of keeping all of their boarding passes, event tickets, coupons, loyalty cards and more stored in one place. The technology is simple for fans to use. Once they purchase a ticket through StubHub’s Passbook-enabled app, they have the option to “Add to Passbook.” Once the ticket is added to Passbook, fans can easily access their stored tickets to see when an upcoming event is taking place and where their seats are located. Plus, Passbook is time and location enabled, so the ticket will appear on the device’s lock screen as a fan approaches the venue, ready for the ticket to be scanned at the gate.