Panasonic, a leader in delivering technology solutions for government, enterprise and SMB markets, today announced its new Panasonic Authorized Reseller Program. It is the first cross-product category, comprehensive program at Panasonic System Communications Company of North America and was formed with the objective of providing a competitive advantage to loyal and high-performing resellers of the company’s vast portfolio of B2B product solutions. The new program creates alignment between the Panasonic sales force and its channel community, provides a consistent program experience for all authorized resellers, and offers valuable incentives relevant to each type of partner, product and addressable market. The program also helps promote top performing resellers to the end-user market. “Built to support our sales strategy, our new Authorized Reseller Program will offer participating resellers potential access to all Panasonic B2B technologies, under a consistent set of terms and conditions,” said Bill Brennan, senior director, channel sales - resellers, Panasonic System Communications Company. “The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application.” In April, Panasonic underwent an organizational change in North America which created a new B2B solutions company, Panasonic System Communications Company of North America. The new company’s portfolio contains a diverse set of solutions, including unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production, intended for a wide array of end users and applications. Additionally, Panasonic grew its channel sales, marketing and support organization by approximately 20 percent to better serve the channel community. This increased personnel support, combined with the new program, demonstrates Panasonic’s continued commitment to its channel partners.
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