- REST APIs - Adds advanced, scalable application programming interface capabilities, enabling deeper integration across ExactTarget’s suite of products and expanding ExactTarget’s suite of SOAP APIs and pre-packaged integrations.
- Cross-Channel APIs – Makes ExactTarget’s email, mobile, social and Web applications fully accessible via API.
- HubExchange – Expands ExactTarget’s existing HubExchange model of select integrations to enable broader application development from developers and technology providers worldwide.
- Gears – Creates a new category of integration within ExactTarget products to extend ExactTarget product functionality with capabilities native in third-party applications.
ExactTarget’s Fuel platform was first launched in 2010 and serves as the platform for all ExactTarget applications, the Interactive Marketing Hub and the company’s advanced integration framework. The company offers productized integrations with leading third-party CRM and web analytics providers such as Microsoft Dynamics CRM, salesforce.com, inc., SAP and Adobe Omniture to enhance the relevancy of interactive communications.The launch of ExactTarget’s next generation Fuel platform comes during ExactTarget’s annual client conference Connections. More than 4,000 ExactTarget clients and partners from around the world are attending the event, which will run through Thursday. The event features keynote addresses from Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare, reddit and the New York Stock Exchange. For real-time updates throughout the conference, follow @ExactTarget and the hashtag #ET12 on Twitter. Connections ’12 follows ExactTarget Connections ‘11, an event that welcomed more than 3,000 marketers to Indianapolis and featured a lineup of industry thought leaders including Jimmy Wales, Wikipedia founder and Soledad O’Brien, award-winning CNN anchor and special correspondent. About ExactTarget ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com .