Gannett Co Inc (GCI): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Gannett ( GCI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.9%. By the end of trading, Gannett rose 78 cents (4.4%) to $18.63 on average volume. Throughout the day, 4.7 million shares of Gannett exchanged hands as compared to its average daily volume of 4.2 million shares. The stock ranged in a price between $17.72-$18.69 after having opened the day at $17.95 as compared to the previous trading day's close of $17.85. Other companies within the Media industry that increased today were: New Frontier Media ( NOOF), up 53.9%, ChinaNet Online Holdings ( CNET), up 11.7%, Dex One ( DEXO), up 10.6%, and Noah Education Holdings ( NED), up 9.8%.
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Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. Its Publishing segment publishes 82 U.S. Gannett has a market cap of $4.14 billion and is part of the services sector. The company has a P/E ratio of 10.6, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 33.5% year to date as of the close of trading on Monday. Currently there are four analysts that rate Gannett a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Gannett as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, attractive valuation levels, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, LodgeNet Interactive Corporation ( LNET), down 26.8%, Radio One ( ROIA), down 8.3%, Charm Communications ( CHRM), down 4.1%, and AirMedia Group ( AMCN), down 4%, were all laggards within the media industry with Interpublic Group of Cos ( IPG) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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