NetScout® Systems, Inc., today announced the company has extended its service provider market presence to address the service delivery management needs of Cable/MSOs (Multiple System Operators) globally. NetScout provides Cable/MSOs with real-time, end-to-end visibility into the IP infrastructure that facilitates the delivery of next-generation business and consumer services. Building on its already strong momentum in the mobile operator segment, NetScout has achieved deployment of the nGenius® Service Assurance Solution with five top-tier Cable/MSOs in North America, Europe and Asia. The nGenius solution helps cable operators implement a unified service delivery management framework that enables operational teams to optimize the availability and performance of the network operating environment and delivered services, identify and preempt emerging service quality and performance issues and simplify and unify their approach to managing service delivery. The adoption of a proactive service delivery management strategy directly supports strategic cable operator initiatives designed to increase average revenue per user (ARPU) and reduce customer churn. Growing competitive pressures, coupled with dramatic changes in technology and user demands, have significantly impacted the cable market. Cable/MSOs are under pressure to increase subscribers while strengthening loyalty from existing customers. As has been witnessed across the broader service provider community, Cable/MSOs are leveraging the power of IP technology to accelerate innovation of new service offerings. WiFi Hotspots and TV Everywhere, and an aggressive migration to voice-over-IP (VoIP) services, are designed to create a seamless experience for customers at anytime, in any place, and with any device. In today’s competitive climate, users demand the highest performance levels with a consistent experience regardless of where they are connecting. The challenge for Cable/MSOs is that while these new services are compelling for customers, they increase the strain on underlying IP networks, and exacerbate the management challenge of orchestrating the service delivery environment.