“As cable operators add rich new services to retain customers and keep their competitive edge, they will need to make strategic investments to assure service quality, improve the user experience, and speed the deployment of IP-enabled service delivery management technologies,” said Alan Breznick, senior cable analyst for Heavy Reading. “Cable/MSOs must maximize service availability and performance across their IP infrastructure while minimizing the impact of any performance issues. To do this, they should focus on optimizing service orchestration, rapidly identifying and resolving service performance issues, and creating a model that enables multiple operations teams to work together.”Comprehensive Service Delivery Management for Cable/MSOs NetScout has established a strong global presence in service provider production networks, with more than 148 service provider deployments in 47 countries, including more than nine top-tier providers with multi-country presence. The nGenius Service Assurance Solution offers trusted and proven scalability and performance with pervasive, always-on visibility into layer 3-7 of the IP service delivery environment, enabling operators to understand critical interactions and latency between networks and services. For Cable/MSO environments, the nGenius solution combines actionable and granular visibility into subscribers, services and traffic from the data center, through the delivery network, to the customer’s set-top box with IP-optimized and simplified service-centric workflows. In addition to providing extensive operational and business intelligence, this enables Cable/MSOs to address challenges created by new progressive service offerings and the resulting explosion in network traffic from these new multimedia services. The nGenius solution analyzes both data plane and control plane traffic to reveal how network, application and critical service enablers such as DNS, DHCP, user authentication and billing interconnects affect overall service performance. With the nGenius solution, the task of managing complex service delivery environments is dramatically simplified and automated, empowering first-level staff to proactively identify, triage and identify root cause, to resolve more issues independently, and when required, make rapid, more-effective next step decisions to forward or escalate the incident.
“Cable/MSOs are operating in a hyper-competitive world that has led to a service revolution. The growing range of anytime, anyplace, any device broadband access has forever changed the way in which the average user accesses information and entertainment” said Steven Shalita, vice president of marketing, NetScout. “New offerings such as TV Everywhere and the explosion of WiFi hotspots will drive customer loyalty. Unfortunately, the resulting rich media content traffic creates constant service delivery challenges for Cable/MSOs that are stretching the limits of operations staff and cable networks. In order to successfully keep networks operating at optimal performance levels and deliver a compelling user experience, Cable/MSOs need to adopt a proactive approach to managing the delivery of services. NetScout is focused on helping operators achieve a unified perspective of service delivery to optimize their next-generation IP network infrastructure, reduce service delivery management complexity, accelerate delivery of new innovative offerings and assure the subscriber experience. Ultimately this is good for business as it supports the drive for increased ARPU and enables better customer loyalty.”About NetScout Systems, Inc. NetScout Systems, Inc. (NASDAQ: NTCT) is the market leader in Unified Service Delivery Management enabling comprehensive end-to-end network and application assurance. For 28 years, NetScout has delivered breakthrough packet-flow technology that provides trusted and comprehensive real-time network and application performance intelligence enabling unified assurance of the network, applications and users. These solutions enable IT staff to predict, preempt and resolve network and service delivery problems while facilitating the optimization and capacity planning of the network infrastructure. NetScout nGenius® and Sniffer® solutions are deployed at more than 20,000 of the world’s largest enterprises, government agencies, and more than 148 service providers, on over one million physical and 2,000 virtual network segments to assure the network, applications, and service delivery to their users and customers. For more information about NetScout go to www.netscout.com. NetScout, nGenius and InfiniStream are registered trademarks of NetScout Systems, Inc.