While I still like all four stocks, I'm turning more toward names such as News Corp. ( NWSA) and Comcast ( CMCSA). Like TWX, MSG, RCI and BCE, both companies have what the people want -- long-term contracts to televise major sports ranging from baseball to the Olympics. In addition, they own and operate strong brands that, love 'em or hate 'em, attract eyeballs. Fox News. CNBC. MSNBC. It's quite a list of very much alive multimedia properties that continue to do well on television and online. Traditional media has the power to ride the very sustainable waves that are Twitter and Facebook. New and social media appears to have the right attitude. It wants to be a good partner. This harmony represents the future, not online as the exclusive conduit for news, sports and entertainment. I intend to invest accordingly. At the time of publication, the author was long FB. On weakness he intends to buy shares of NWSA and CMCSA. Follow @RoccoPendolaThis article is commentary by an independent contributor, separate from TheStreet's regular news coverage.