PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced its sponsorship of the Aftermarket Business Platform 2012. Scheduled for Oct. 24-26 in Copenhagen at the Hotel Crowne Plaza Copenhagen Towers, the conference will highlight how big data applications for sales and pricing effectiveness can address the challenges that exist for today’s aftermarket parts companies. A PROS global survey of more than 100 service parts executives, conducted mid-year, illuminates the strategic business challenges faced by these organisations. More than 65% of the participants identified the inability to leverage, acquire and integrate big data as their most significant business challenge. At the conference, PROS Service Parts Industry Marketing Manager Sean Duclaux will address how to overcome these issues in a presentation titled “ Pricing to Outperform: A Better Than ‘Average’ Strategy for the Service Parts Industry.” Rob Glenn, PROS General Manager EMEA commented, “Organisations that manufacture and supply service parts are looking for new opportunities to increase their sales effectiveness in managing customer, product, transaction and cost data. They’re also evaluating new ways to improve their business operations in key areas, from promotions and rebates, to analysing pricing changes and addressing global competition. Based on our years of industry experience, we help customers increase their odds of winning, using insights from big data at the point of negotiation, to capture the value they deserve for the products and services.” To get more information on how PROS big data solutions can improve sales effectiveness for service parts companies, please contact the company at email@example.com. To learn more about the PROS survey of global service parts executives, the company has developed a white paper titled “Pricing to Outperform: A Better than ‘Average’ Strategy for the Service Parts Industry” that provides in depth insights into the results. To download a copy of the survey results and the associated white paper, visit the PROS website. About Aftermarket Business Platform 2012 The Aftermarket Business Platform 2012 is a two-day conference aimed at informing decision makers across Europe about the best practices, methodologies and technology solutions necessary to provide an exceptional aftermarket parts service. For more information about the event, please go to http://www.aftermarketeurope.com/About PROS PROS ( NYSE: PRO) is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With more than $460 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 600 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit http://www.prospricing.com. Forward-looking Statements This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organisations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and revenue management software and its current expectations of the benefits of pricing and revenue management software for organisations that implement and utilise such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organisation’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.