The rise of the shopaholicIn the early 2000s, there was a cultural message that was beginning to spread through literature and film. Fight Club, American Beauty, and American Psycho all touted this message. Oversimplified, that message was: materialism is bad. Here's a clever excerpt from Brett Easton Ellis's American Psycho, for example:
“Soon everything seemed dull: another sunrise, the lives of heroes, falling in love, war, the discoveries people made about each other. The only thing that didn't bore me, obviously enough, was how much money Tim Price made…”Consumerism, materialism and superficiality are nothing new. We've been keeping up with the Joneses for years. But things seem to have intensified in recent years. People seem to be very obsessed with Stuff lately.