2. Integrate with Google's Internet Marketplace. Upload your products to Google Product Search. This extra coverage will create a great deal of free traffic from potential customers.
3. Invest in visuals. Despite what some say, multiple photos do indeed increase sales. Having up to 12 images can increase your eBay site's conversion up to 80%. However, make sure not to flood shoppers with too many colors or scattered text on your page.
4. Spruce up your "About Us" page: A good way to show potential shoppers that you're reliable is through your "About Us" page. Use this opportunity to give your shoppers a warm welcome, to introduce yourself and to even personalize it with pictures of yourself with family and friends.
5. Provide more payment options. Don't limit potential customers to only a few payment options. People will go to another merchant if their preferred credit card isn't offered, and you'll never even know you lost them.
6. Cross sell and promote. Use cross selling tools at any point you can, through eBay tools and with apps. Offer promotions and special deals to new customers and they will be more likely to become returning customers.
7. Promote sales via eBay's free email marketing. eBay's free email marketing system never goes to spam, but you still don't want to bombard your customers with emails. Keep all marketing emails relevant and worth reading.
8. Break out of your local sphere: Go international. eBay is adequately outfitted for both domestic and international sales and shipping. With eBay's precise shipping calculator, you can tell how much to charge for certain items. Don't limit your sales to just your local audience. Expanding to an international market can increase sales by 16%. Most importantly, though, "give the best customer service you can because the most sales will be from retuning customers," Friedman says. "Reliability is really important." -- Written by Laurie Kulikowski in New York. Follow @LKulikowski To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. >To submit a news tip, email: firstname.lastname@example.org.
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