CHELMSFORD, Mass., Oct. 15, 2012 /PRNewswire/ -- Datawatch Corporation (NASDAQ-CM: DWCH) the leading global provider of information optimization solutions, announced today the release of Datawatch Enterprise Server – Cloud to enable customers to build information optimization applications from all types of data - including structured, semi-structured and unstructured - and to deliver these applications more cost-effectively to more users across enterprises of every size. Developed from the signature Monarch product line, Datawatch Enterprise Server - Cloud allows existing Monarch customers to effortlessly move their existing models and applications to the cloud to be shared with more users without the need to purchase or implement new hardware. For new customers, Datawatch's cloud solution allows them to more rapidly build and deploy information optimization applications that can access a wider variety of data sources and provides these organizations with a 360 degree view of their businesses to improve processes and analyze more types of information. (Logo: http://photos.prnewswire.com/prnh/20121015/NE92833LOGO ) "With today's release of Datawatch Enterprise Server – Cloud, we are taking a major step forward in our mission to deliver more valuable information optimization applications to companies of all sizes, and to as many types of users as possible," said Michael A. Morrison, president and CEO of Datawatch. "We firmly believe that being able to deliver data variety in big data applications is the key to successfully understanding what drives your business and we at Datawatch are committed to delivering this functionality to the right users, at the right time, regardless of how they choose to deploy these applications," continued Mr. Morrison. "Our experience with the beta version of the Datawatch Enterprise Server – Cloud has been very positive and we plan to implement our performance measurement system that we are developing directly into production upon its release," said Brad Long, senior vice president and chief financial officer of First Florida Credit Union. "With Datawatch Enterprise Server - Cloud we will be able to securely deliver information that had previously been locked in static, semi-structured reports and PDF files. Via the cloud we will provide more users with the flexibility they need to analyze this data and gain a deeper understanding of their specific business issues," continued Mr. Long. Datawatch Enterprise Server – Cloud, which was launched today at Datawatch's worldwide sales kick-off in Waltham, Massachusetts, is available immediately. To enable organizations to truly experience the power of this first-of-a-kind solution, Datawatch is making it available for a no-charge 60-day trial through the Datawatch website or by contacting Datawatch directly at 978-275-8222. Simultaneously with the announcement of Datawatch Enterprise Server – Cloud, Datawatch also announced today a corporate rebranding initiative to better represent its position as a technological and market leader in the information optimization market. A new image and fresh website were unveiled to highlight the forward-thinking changes like Datawatch Enterprise Server – Cloud that Datawatch is introducing to the market.