Williams Interactive To Showcase IGaming Products And Services At EiG 2012 Expo

Williams Interactive LLC, the recently established subsidiary of WMS Industries Inc. (NYSE:WMS) dedicated to online and interactive gaming, will make its European debut at the 11 th Annual European iGaming Congress and Expo (EiG 2012 Expo) in Barcelona, Spain. The company will showcase more than 60 unique games that will be available for online distribution from WMS’ extensive library of must-have, differentiated gaming experiences – including WMS classics such as: Reel ‘Em In®, Zeus™ and Super Jackpot Party® games.

Williams Interactive’s portfolio of authentic, performance-driven slot-based games includes some of the world’s most successful land-based casino games. Now, WMS’ imaginative game design teams are re-creating these player favorites for online enjoyment. But, the Company’s vision also expands its customer-centric focus for the future with a plan to create games to specifically address unique segments of the B2B online gaming market.

Orrin J. Edidin, President of WMS Industries Inc. and President and Chief Executive Officer of Williams Interactive LLC, said, “In just a few short months, we are now able to demonstrate our ready-to-go, world-leading casino and multiplayer gaming portfolio complemented by a host of managed services and server integration capabilities. Combining the strengths of WMS with our newly acquired companies – Phantom EFX and Jadestone – we have created a powerful presence in the online and interactive gaming space dedicated to bring innovation and game design previously unseen in the online gaming industry. As our newly adopted tagline says – we’re Always in Play!”

At the EiG 2012 Expo, Williams Interactive will present core B2B products for the regulated gaming space: Game Server Integration and Managed Services:

Game Server Integration: Showcasing proven B2B seamless platform integration and an expansive game library, Williams Interactive leverages the extensive expertise gained through the acquisition of Jadestone, with its rich history of experience accumulated through years of customer-centric focus and integration with a veritable who's who of leading European online gaming operators. By integrating with Jadestone’s flexible Arena™ game server solution and gaming platform, gaming operators can offer their players a broad range of stunning multiplayer card and dice games, including access to one of the world's leading offerings of Backgammon, table games and video poker. Additionally, customers will soon have access for the first time on Jadestone’s online gaming platform to the broad portfolio of authentic WMS slot games, including premium slots like: Alice®, Glitz™ and Goldfish®. In addition to providing a host of great games, the tried-and-true Arena integration platform provides customers with a variety of additional features, including the advanced MiniGames™ system that enables a range of tailored mini-games to be offered inside the Sportsbook or in other product lobbies, bringing top-performing casino games directly to players – and aimed at converting new casino customers into potential high-value players. Furthermore, the Arena platform enables online gaming operators to select from various marketing features, from offering free spins or multiplayer tournaments, to leaderboards, win feeds and jackpot tickers, all designed to keep players informed and in the game.

The robust back-office features, providing support for more than 25 languages and 15 currencies, include a full range of reports and management tools, and the capability of integrating with an operator's data warehouse to facilitate seamless management reporting and analysis.

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