LONDON, October 12, 2012 /PRNewswire/ -- - ITV1 flagship daytime show to invite viewers to show their pizza skills - Domino's Pizza, the pizza delivery expert, is delivering the prize for a new competition launching on ITV1's flagship award-winning daytime TV show - This Morning. (Logo: http://photos.prnewswire.com/prnh/20121012/567789 ) Launching on Monday [ October 15, 2012], the competition will invite viewers to submit their top pizza topping ideas to create the People's Pizza. Entries will be whittled down by a panel of experts including Phil Vickery and Chris Denoven, new product development chef at Domino's Pizza. Once a shortlist of entries has been selected, the top three will then be put to the public vote on London's Southbank on November 29, [,]2012. The winning pizza will be available to buy at Domino's UK stores from early next year. Simon Wallis, sales and marketing director for Domino's, said: "We are delighted to be supporting this competition on ITV's most iconic daytime TV show. We can't wait to see what the This Morning viewers suggest for their pizzas and how the judges and public get on picking the top topping talent. We're looking forward to launching the winning entry, the People's Pizza, in our stores next year." For information on This Morning, visit http://www.itv.com/thismorning. For more details on Domino's Pizza log onto http://www.dominos.co.uk. Notes to Editors: Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to open stores in Austria prior to the end of 2014. As at 24 September 2012, there were 770 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 597 stores are in England, 51 are in Scotland, 30 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland, 10 are in Germany and 12 are in Switzerland. Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.