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The sale of the entire company is more likely than not, according to Bloomberg.
A bid for Time Inc. from Meredith could come as early as today.
Time has begun to show signs that legacy print publishers can transition to digital from print, but merging with Meredith may be the best way to get there.
Whether Time is sold or remains independent, its new owner will be tasked with accelerating the 95-year-old company's digital transition. Axel Springer offers a model for getting there.
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