Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced the availability of new social plug-ins from Demandware Labs to simplify and accelerate the integration of a retailer’s ecommerce site with Facebook and Google+. Through these social integrations with the Demandware Commerce platform, retailers can create a more interactive and personalized shopping experience for consumers, while retaining complete control over their brand representation in consumers’ social media activity. The new plug-ins allow retailers to more quickly and easily leverage the capabilities of Facebook Open Graph, Facebook Check-In and the Google +1 Button as part of their social commerce strategy. The benefits of each include:
- Facebook Open Graph – Retailers can more easily have their products and content become part of a consumer’s Facebook presence or “social graph.” By clicking customized Facebook sharing buttons on a retailer’s website (such as “Like,” “Want,” “Purchased”) consumers trigger an update to their Facebook Timeline, App Views, News Feed and/or Ticker, for their network to see. With the Demandware plug-in, retailers maintain control over brand expression with the ability to aggregate actions, more seamlessly integrate into Facebook search and more easily target advertising to Facebook members.
- Facebook Check-In – Retailers integrating Facebook Check-In with their ecommerce sites can create a personalized, engaging and seamless cross-channel experience when a consumer is both in the store and online. The Demandware plug-in enables retailers to fully customize their check-in experience and use check-ins in combination with loyalty or reward programs.
- The Google +1 Button – Retailers can improve SEO and spread the word about their products and services via their consumers’ Google+ circles. When a consumer clicks a +1 button on a product detail page, members of his circles will see the recommendation in their Google search results, improving the retailer’s overall SEO.
Availability and More InformationThe Facebook Open Graph, Facebook Check-In and The Google +1 Button plug-ins are available immediately to Demandware clients and partners for testing and implementation. Click here to learn more. About Demandware Labs Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap. For more information about Demandware Labs, visit labs.demandware.com. About Demandware Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email firstname.lastname@example.org. Connect With Us: • Twitter • Facebook • Subscribe to our blog Demandware is a registered trademark of Demandware, Inc.