Sirius XM Radio Inc. (SIRI): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Sirius XM Radio ( SIRI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.1%. By the end of trading, Sirius XM Radio rose 12 cents (4.6%) to $2.75 on heavy volume. Throughout the day, 222.6 million shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 63.6 million shares. The stock ranged in a price between $2.64-$2.76 after having opened the day at $2.64 as compared to the previous trading day's close of $2.63. Other companies within the Media industry that increased today were: Liberty Ventures Class A ( LVNTA), up 6.6%, McClatchy Company ( MNI), up 6.3%, Marcus Corporation ( MCS), up 4.7%, and Dial Global ( DIAL), up 4.6%.
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Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts approximately 135 channels, including music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $13.77 billion and is part of the services sector. The company has a P/E ratio of five, above the average media industry P/E ratio of 4.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 44.5% year to date as of the close of trading on Tuesday. Currently there are six analysts that rate Sirius XM Radio a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and notable return on equity. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Inuvo ( INUV), down 6.5%, Millennial Media ( MM), down 5.7%, Point.360 ( PTSX), down 5.7%, and Charm Communications ( CHRM), down 5%, were all laggards within the media industry with Omnicom Group ( OMC) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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