Tapad is backed by major venture firms and "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade" (TechCrunch). Tapad is based in New York.SOURCE Tapad Inc.
Recent cable deals have shifted the media landscape, leaving smaller content companies vulnerable.
Mergers and acquisitions in the media space saw explosive growth during the second quarter, according to a new report from PwC released Wednesday.
Patents, the license to monetize an idea, are being increasingly bought, sold, and traded.