WASHINGTON, Oct. 10, 2012 /PRNewswire/ -- 2012 BAI Retail Delivery Conference & Expo -- Financial institutions looking to boost new account acquisition rates at the point of sale and more accurately predict demand deposit account (DDA) risk can utilize Equifax's new Insight Score for Retail Banking (ISRB) solution. (Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO ) Leveraging Equifax's vast consumer data repositories that have been augmented with 300 million non-financial trade lines — covering more than 171 million unique consumers — ISRB allows banks and credit unions to better assess DDA risk and uncover opportunities on a wider audience of customers with little to no traditional credit. ISRB is part of Equifax's comprehensive suite of retail banking solutions that provide financial institutions with the tools they need to optimize household growth across all product types and at every stage of the household life cycle. "Through the 360-degree expanded view of payment history that ISRB provides, financial institutions can increase new account acquisition rates while simultaneously reducing charge-off risk," said Brad Jones, Equifax's Vice President of Retail Banking. "Retail banking is undergoing change, from increased regulatory oversight to challenging economic conditions, making it harder to identify and capture potentially profitable households. ISRB delivers fresh, unique visibility into consumer DDA risk which allows financial institutions to identify and serve more potentially profitable households," he added. ISRB complements financial institutions' strategy to penetrate new market segments, including the more than 25 million consumers with no credit scores and as many as 70 million people with thin-file and no-file credit. By understanding the payment behavior of consumers — particularly payments not on the traditional credit file — banks and credit unions can expand their reach into new segments and grow their primary household portfolio. "Traditional credit information provides a partial view of consumers' true financial obligations and their ability to satisfy them," said Jones. "Equifax's Insight Score for Retail Banking leverages relevant, alternative payment data not available from any other consumer reporting agency such as consumers' wireless phone, satellite television or utility payment histories to enable banks to acquire new households."