"Businesses can help protect individuals from identity fraud. Our research shows that fraud victims spend 12 hours to resolve their fraud. ID protection services can help to shoulder the burden of resolving their fraud or pay unnecessary fees," said Jim Van Dyke, President and Founder of Javelin Strategy & Research. "There are still more areas of improvement for businesses to better the detection and especially prevention of fraud incidents. Together, businesses and consumers can put a serious dent in identity fraud."

LifeLock identity theft protection is ideal for consumers looking to safeguard their personal information from the risk of misuse, as the service is a proactive defense system that monitors each member's identity and provides alerts of potential dangers. All LifeLock identity theft protection members have access to a personalized dashboard showing current threats and live phone support, 24 hours a day, 7 days a week, 365 days a year. To find out more about the award-winning services please visit LifeLock.com.

LifeLock Contact:

480-457-2032

Media@LifeLock.com

About LifeLock

LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. As of March 2012 ID Analytics, Inc., a leader in enterprise identity risk management with advanced science that provides visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.

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