Javelin Strategy & Research Names LifeLock Ultimate(TM) A

TEMPE, Ariz., Oct. 10, 2012 (GLOBE NEWSWIRE) -- The sixth annual identity protection service scorecard by Javelin Strategy & Research was recently released, giving LifeLock Ultimate™ a first place overall by demonstrating across-the-board excellence in service quality and capabilities. Also recognized was the proactive nature of LifeLock Ultimate™, naming it Best in Detection. This proactive protection, which helps stop identity fraud before the damage is done, is a critical differentiator for LifeLock versus many alternative solutions that only notify consumers after an identity fraud has occurred.

LifeLock ranked at the top of Javelin's 2012 Identity Protection Services Scorecard for best overall service. Triple-bureau credit monitoring, Internet scanning, certified fraud specialists, and insurance policies/service guarantees were the most prevalent criteria evaluated for this year's scorecard, according to the report.

According to Javelin, "LifeLock outperformed all other vendors achieving a perfect score this year in the high-scoring category of detection." LifeLock's consumer satisfaction ratings were also recognized in the report, stating that 79% of members were either 'very satisfied' or 'extremely satisfied' with LifeLock services. The report demonstrated the high rating as a result of consumers' desire for a one-stop-shopping experience and LifeLock's consistently high rankings across the prevention, detection and resolution categories.

"This recognition further demonstrates our dedication to protecting consumers against the many threats of identity theft," said Hilary Schneider, LifeLock President. "The identity theft protection industry is still very young and we are proud to be paving the way with LifeLock Ultimate™ what we believe to be the most proactive and comprehensive identity theft protection service available and the only product on the market protecting against checking and savings account takeover fraud. We are proud to relentlessly protect our members."

The threats looming in today's society are increasingly complex and can take more than just a financial toll on victims. Emotions often run high for consumers facing the aftermath of identity theft. LifeLock identity theft protection services are built on a proactive foundation; seeking out potential threats and helping consumers defend against them. The Javelin report also stated that fraud victims still paid an average of $354 out of pocket and spent twelve hours resolving fraud incidents in 2011, concluding that free services are not a replacement for identity theft protection.

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