Shaw's Supermarkets Partners With Boston Moves For Health And Fuel Up To Play 60 To Launch

Shaw’s and Star Market, Boston Moves for Health and the Fuel Up to Play 60 program today announced they are teaming up with Boston Public Schools to support kid’s health through the creation of “Workout Wednesdays,” an integrated health and fitness program. Beginning October 10, and throughout the month, Shaw’s will host a Boston Public School class at one of its stores each Wednesday. The program was developed in support of Boston Moves for Health, Boston Mayor Thomas M. Menino’s ambitious initiative to improve the health and fitness of the city.

“Boston Moves for Health is all about inspiring lots of little changes in people’s lifestyles that add up to better health for individuals and our city as a whole,” said Mayor Menino. “We’re grateful to have partners like Shaw’s and Fuel Up to Play 60 that understand that we all have a responsibility to do everything we can to make sure today’s youth grow up to be healthy adults, and I’m excited that this partnership will take our efforts to the next level.”

“Supporting health and wellness initiatives is important to us at Shaw’s and Star Market,” said Mike Stigers, president, Shaw’s. “We are excited to be able to join with Mayor Menino on this program to help educate kids on how to be active and eat healthy.”

“Fuel Up to Play 60 has helped students in more than 1,600 schools in Massachusetts implement life-long healthy eating and physical activity habits in a way that is making a big difference,” said Lisa Burnett, RD, LDN, SNS and Director of Nutrition & School Programs for New England Dairy & Food Council. “Collaborative efforts like this one are vital for improving childhood health, and we are excited about teaming up with Shaw’s and Boston Moves for Health on this great initiative.”

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