Sprint Now Offering Vanity Mobile Numbers

NEW YORK ( TheStreet) - You know about vanity license plates. They've been around for decades. Sprint ( S), however, is now offering vanity cell phone numbers.

The telecom giant's using a special code to set these new vanity numbers apart from what you might usually dial. In a partnership with Zoove, Sprint will let you rent a 5-digit, unique name/number/nickname which begins with two asterisks in place of the phone number. The service is called StarStar Me.

Here are a few possible examples: **BILLG (**24554), **TCOOK (**82665), **OBAMA (**62262) or **MITTR (**64887). I think you get the idea.

People can call your StarStar Me number from any phone on one of the big four carriers' ( AT&T ( T), Sprint, T-Mobile or Verizon ( VZ)) mobile networks anywhere in the United States.

Users can also download a free StarStar Me app for Google ( GOOG) Android smartphones, which will soon be available on Apple ( AAPL) iOS phones. This lets users manage incoming calls, as well as sending text messages or other information.

StarStar Me will also work on basic "feature" phones.

Sprint will charge $2.99 a month for the new service for up to two StarStar "numbers" for each real cell phone number.

If you're interested you can sign-up by dialing a special StarStar number (**63) from your Sprint phone - or via the Internet.

Sprint shares slipped 0.98% to $5.04 on Tuesday.

--Written by Gary Krakow in New York.

>To submit a news tip, send an email to: tips@thestreet.com.

Gary Krakow is TheStreet's senior technology correspondent.

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