Richardson, TX, Oct. 9, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-basedcustomer engagement, has entered a strategic partnership withDistribion, a leading provider of on-demand, web-based,multi-channel marketing automation solutions for distributedmarketing organizations. The agreement augments KBM Group'scomprehensive technology- and data-based marketing solution suite,extending it to local field sales to enable centrally managed,strategic marketing, including campaign management, implementation,and measurement across a distributed network of agents. Designed for regulated industries such as insurance, healthcareand finance, Distribion's multi-channel, distributed marketing datamanagement platform complements and strengthens KBM Group'sestablished position in the healthcare and insuranceindustries. KBM Group's solutions span a spectrum of productsand services that includes data; advanced analytics to derivecustomer intelligence; data management; strategic consulting;campaign management; and marketing outsourcing. Tom Young, KBM Group's Executive Vice President of ClientServices, says, "In today's digital and personal-technologymarketplace, companies need to be nimble in how they engage withconsumers and policyholders. In industries such as insurancethat are regulated and rely on agent networks, the challenge is howto maintain a productive three-way dialog among the primary productor service provider, their field channels, and consumers thatensures compliance - as well as gathers measurement and feedback tocreate responsive marketing strategies. With the addition ofDistribion's distributed marketing capabilities to ourcomprehensive solutions, we can create customer engagementecosystems that deliver end-to-end marketing that is centrallycontrolled, locally implementable, brand compliant, and enforcesregulatory compliance." Tim Storer, Distribion's CEO, says, "Distribion provides atechnology infrastructure that allows corporate and localmarketers, field sales and marketing partners to efficientlycreate, store, localize, manage and measure marketingcommunications across channels. By having all sales andmarketing communications centralized, organizations can drasticallyimprove efficiencies, optimize distribution channels, ensure brandand regulatory compliance, get better insight through a largeraggregated data set, and make better, more informeddecisions. Combining KBM Group's data and service offeringswith Distribion's multi-channel distributed marketing platformprovides everything necessary to execute this strategy withinhighly regulated distributed sales and marketing environments."
About KBM GroupKBM Group transforms marketing efforts into mutually beneficialcustomer conversations through data-driven insights. Based on astrategic approach to optimize business outcomes, KBM Group'sworld-class marketing solutions integrate offline and onlinemarketing channels and allow companies to achieve high-performanceB2B and B2C customer engagement and marketing ROI from a spectrumof services including consulting, data integration and databasemanagement, analytics, digital services, marketing management andoutsourcing, creative services, and response services. The companyhas 35 offices in 21 countries serving global, enterprise andB2B2C-focused companies. KBM Group's parent company, Wunderman, ispart of the Young & Rubicam Group and a member of WPP (NASDAQ:WPPGY). www.kbmg.com About Distribion Distribion's web-based marketing solution is the only provenmulti-channel marketing automation and sales enablement solutionbuilt for distributed marketing organizations in regulatedindustries. Distribion's unique mix of products and servicesconnect corporate marketing organizations with regional and localbranches, channel partners, and individual sales representatives.Distribion streamlines the process of delivering and executingcampaigns across communication channels: email, social media,print, direct mail, newsletters, microsites, presentations, forms,surveys, rich media, search engine marketing, and mobile. Thecompany's unique sales kit generation and presentation tools offerthe only easy-to-use way for local sales people to generatepersonalized sales kits and presentations on the fly, by assemblingcompliant, pre-approved corporate marketing assets into customizedpresentations, proposals, or capabilities summaries. www.distribion.com
CONTACT: Peggy Garner KBM Group 713.995.2358 or 281.865.1412 Peggy.email@example.com