- Segment-specific capabilities to personalize a customer’s experience and deliver insights to help him or her save money.
- Improved navigation so people can complete banking tasks quickly and easily.
- Robust and flexible branding capabilities.
- Improved authentication, resulting in stronger yet easy-to-use security measures.
- Dynamic speed to market.
Laptops, smartphones, tablet devices… it’s a connected services world with people wanting to bank anytime, anywhere and on any device. In an app-hungry world, meeting that demand can be a technological challenge for bankers. Fortunately they can now get a little help from Intuit (Nasdaq:INTU). Today, Intuit Financial Services announced its new online and mobile software-as-a-service platform that provides financial institutions more flexibility to meet their customers’ needs. The new platform will enable Intuit’s more than 1,250 customer financial institutions to seamlessly incorporate solutions created by third-party developers or bankers themselves via application programming interfaces, or APIs. Some Intuit customer financial institutions have already taken advantage of this capability by integrating small business solutions, third-party investment brokerage services or bank-built mobile apps to their digital banking experience. In addition to supporting more third-party solutions, Intuit’s new banking platform provides financial institutions with: