NEW YORK ( TheStreet) -- What's happening in small business today? 1. FireBigBird.com takes off. Two student entrepreneurs quickly rode the tails of the firestorm Republican candidate Mitt Romney created over his debate comments regarding cutting funding to PBS and essentially firing Big Bird. University of North Carolina students Taylor Robinette and Andrew Bauer immediately got to work, snapping up the domain name, FireBigBird.com and creating T-shirts, according to AllTwitter. The pair have created two different designs that sell for $20 a pop and are made by a local manufacturer. Bauer says while they originally intended to be a for-profit project, the pair realized the social media attention and quickly switched to a nonprofit model where they could "take advantage of the spotlight to make a social impact by donating all profits to the Make a Wish Foundation," Bauer wrote in an email to TheStreet on Friday. Sales from the T-shirts total $6,000 to date, according to Bauer. "I am doing this not because I am particularly politically affiliated or politically involved. My partner Taylor Robinette and I maintain the same stance; this is a project created by a political gaffe for the purpose of spurring social change," Bauer writes. "We hope our project will inspire social entrepreneurs across the country. And to be honest, it's not the amount of orders that satiate us. It's the fact that we can imagine, as each dollar comes in, a boy with leukemia getting the funds to pursue a dream or a girl terminally ill can have a moment of happiness in a life filled with challenges and pain. " 2. One in four small-business owners do not have health insurance. While there has been big discussion over whether Obamacare will stifle small-business expansion plans, what hasn't really been talked about is the few number of small-business owners themselves that will be forced to buy health insurance for themselves. According to a report by the Kaiser Family Foundation, about 25% of small-business owners with fewer than 25 employees do not have health insurance for themselves. The business owners could face fines when Obamacare hits next year if they remain uninsured, says the Huffington Post.