When Sprint (NYSE:S) hosts its 12 th annual Open Solutions Conference, Oct. 24-25 at the San Jose, Calif., Convention Center, participants won’t just be hearing from the telecom ecosystem experts. They will hear from big brands, advertising agencies, venture capitalists and more. “Mobile is reshaping the way we live, work and play,” said Kevin McGinnis, vice president of Product Platforms and Services, Sprint. “We have been talking with advertising, banking and security experts for years. It’s time to give them a seat at the table during conferences like the Open Solutions Conference because they are essential to driving innovation.” Fared Adib, senior vice president of Product Development and Operations, Sprint, will open the two-day conference with a keynote address and fireside chat with Dave Morin, CEO, Path. The conference will conclude with a keynote address from Sprint CEO Dan Hesse on Oct. 25. Throughout the event, developers along with industry and executive attendees will get an up-close view into the latest tools and capabilities from Sprint and its solution enablers. The registration cost is $350. Developers can register and find additional information about the Open Solutions Conference at http://developer.sprint.com/OSC2012. Mobile Advertising Focus Sprint recently announced Pinsight Media+TM, a service that gives advertisers the power to reach consumers on their mobile device in a more personalized way. Michael Bayle, senior vice president, ESPN Mobile; Dave Marsey, senior vice president, Digitas; and Trevor Healy, CEO, Amobee, will be participating in a panel discussing the possibilities of a full-service advertising model with mobile at the core and being able to deliver and track relevant messages in-the-moment. Following the panel, there will be a breakout session dedicated to Pinsight Media+ highlighting how developers can monetize and promote their unique applications to consumers by incorporating relevant, targeted advertising through the new Sprint platform.