KUALA LUMPUR, Malaysia, Oct. 8, 2012 /PRNewswire/ -- The higher purchasing power and superior lifestyle of the growing middle class, particularly in emerging countries such as Vietnam and Indonesia, are expected to give a boost to the food and beverage manufacturing industry in the Asia Pacific. This translates to significant opportunities for the water and wastewater treatment (WWWT) solutions market. New analysis from Frost & Sullivan ( http://www.environmental.frost.com), Water and Wastewater Treatment Solutions in Food and Beverage Industry, finds that the market earned revenues of US$744.3 million in 2011 and estimates this to exceed US$1.18 billion by 2016. The rising demand for high-purity water in the food and beverage industry and tough legislation on industrial wastewater discharge bodes well for the WWWT solutions market. In addition, the growing pressure on businesses to reduce their water consumption coupled with the escalating costs of water has necessitated wastewater recycle and reuse. As potable water is a key ingredient and medium in food processing, there is substantial demand for cost-effective technologies for producing high-purity water. Membrane technologies are and will be the preferred technologies for treating water to high-purity levels. "The food and beverage industry is showing a preference for advanced membrane filtration system such as reverse osmosis," said Frost & Sullivan Senior Consultant David Lee. This is particularly the case for membrane bioreactors used for treating wastewater due to its lower carbon footprint." However, despite the criticality of WWWT, several food and beverage companies hesitate to invest in WWWT solutions due to the high upfront costs and instead, prefer to meet only the minimal requirement on wastewater quality. Non-production investments such as these are accorded low priority, particularly by small- to medium-sized companies. This attitude, along with the lack of regulation for best practices and competition from low-cost Chinese imports, challenges solution providers.