CBS Corporation (CBS): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

CBS Corporation ( CBS) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.2%. By the end of trading, CBS Corporation rose 49 cents (1.4%) to $36.49 on heavy volume. Throughout the day, 11.9 million shares of CBS Corporation exchanged hands as compared to its average daily volume of 6.1 million shares. The stock ranged in a price between $35.90-$36.64 after having opened the day at $36.22 as compared to the previous trading day's close of $36. Other companies within the Media industry that increased today were: Live Nation Entertainment ( LYV), up 4.3%, Dex One ( DEXO), up 4.3%, A.H. Belo Corporation ( AHC), up 4.1%, and Valassis Communications ( VCI), up 3.5%.
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CBS Corporation, together with its subsidiaries, operates as a mass media company in the United States and internationally. CBS Corporation has a market cap of $20.8 billion and is part of the services sector. The company has a P/E ratio of 15.7, above the average media industry P/E ratio of 15.5 and below the S&P 500 P/E ratio of 17.7. Shares are up 28.4% year to date as of the close of trading on Thursday. Currently there are 17 analysts that rate CBS Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates CBS Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, largely solid financial position with reasonable debt levels by most measures, notable return on equity and attractive valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Monster Worldwide ( MWW), down 9.3%, Insignia Systems ( ISIG), down 7.6%, Dial Global ( DIAL), down 7%, and KIT Digital ( KITD), down 6.4%, were all laggards within the media industry with Charter Communications ( CHTR) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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