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>>>Behind the Scenes at a Small Biz: In April, the Postman Rings At the same time, Norman says, she is learning to find a balance between her senior citizen clientele, still a large share, and younger generations. "We're trying to keep it current," she says. "We have a Sweet 16 card
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>>>Behind the Scenes at a Small Business: Summer Doldrums Not So Dull When asked if she thought the new generation of cards was an attempt to keep the greeting card industry relevant for a generation that was less inclined to buy cards, Norman said she wasn't concerned. "I don't think the card business is going to become nonexistent," she says. That being said there are plenty of full-price greeting card store chains like Hallmark and American Greetings ( AM) that are closing stores. The troubled economy may put off customers from wanting to buy a $5 greeting card, but stores like Card$mart that sells 50%-off cards are still doing well. "If e-cards were going to have put card stores out of business, we wouldn't be here," Norman says. "It's not fun when you get an e-card. I don't think that part of the Internet and communication has really taken off. There is still something about getting a card in the mail that somebody wrote something in." One holiday that isn't a huge card seller: Halloween. The customer that buys the most Halloween cards? Grandma. Norman makes sure she is stocked full with cards to grandchildren for Halloween. -- Written by Laurie Kulikowski in New York. Follow @LKulikowski To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. >To submit a news tip, email: firstname.lastname@example.org.
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