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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- PVH (NYSE: PVH) hit a new 52-week high Friday as it is currently trading at $96.41, above its previous 52-week high of $95.98 with 16,937 shares traded as of 9:35 a.m. ET. Average volume has been 859,800 shares over the past 30 days. PVH has a market cap of $6.68 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 7.7% year to date as of the close of trading on Thursday. PVH Corp. operates as an apparel company in the United States, Canada, Europe, and internationally. The company has a P/E ratio of 31.9, above the average consumer non-durables industry P/E ratio of 18.5 and above the S&P 500 P/E ratio of 17.7.