TORRANCE, Calif., Oct. 4, 2012 /PRNewswire/ -- JumpStart® today announced that it is developing online and mobile learning adventures for kids featuring well known animation franchises for the first time. Today marks the launch of new online and mobile games inspired by DreamWorks Animation SKG, Inc.'s (Nasdaq: DWA) marquee film franchise Madagascar. Formerly known as Knowledge Adventure®, the company also announced it is changing its name to JumpStart. (Photo: http://photos.prnewswire.com/prnh/20121004/LA86831-a) (Logo: http://photos.prnewswire.com/prnh/20121004/LA86831LOGO-b) Madagascar Online™, a virtual world within the JumpStart universe which launches today at www.JumpStart.com, catapults kids into Madagascar-themed fun-filled learning quests and adventures. Also launching today on all iOS and Android platforms is an immersive themed learning game, Madagascar Preschool Surf 'n Slide™. JumpStart is also working on developing a new gaming franchise inspired by How to Train Your Dragon. "As JumpStart, we remain committed to delivering on the promise of offering adventure-based learning and next-generation immersive gameplay in a safe, trusted environment, while inspiring imaginative thinking," said David Lord, Company President and CEO. "We believe the combination of DreamWorks Animation's premium brands with our learning capabilities will be a win for children and parents across the globe. We look forward to working together to introduce new interactive worlds inspired by their animated film franchises into the JumpStart gaming universe and leveraging our technology to change the landscape of children's learning and gaming." "JumpStart is at the forefront of developing innovative educational games and progressive technology for kids and we are pleased to join forces with them to launch new learning adventures that incorporate characters from DreamWorks Animation franchises," said Jim Mainard, Head of Digital Strategy for DreamWorks Animation. Lord added, "We feel that JumpStart reflects the excitement, fun and sense of adventure that is so integral to our brand experience, which is why we decided to change our company name."