VISTA, Calif., Oct. 3, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today the release of ECOB World News, Volume 2. This online digital publication has proven to be a first in the Lumber Industry, providing the Company with another platform for Eco Red Shield™, for the industry acceptance and continuation of the paradigm shift towards coated lumber products. Utilizing both web-based and interactive social media platforms, the Company continues to set the pace in showing the world a new way to build using protected lumber. Additionally, ECOB World News has managed to attract several notable industry giants to include: Suzanne Somers, Simpson Strong-Tie, Mindi Abair, Heritage Building and Development, Global Encasement, Inc., and many others. ECOB World News, Volume 2 can be viewed online via the web at http://issuu.com/ecobworldnews. "As the ECOB World News creates and develops curiosity within the specifying community, we have created a platform that ultimately provides detailed education on our products use, but more importantly, the factors associated with the benefits of specifying Eco Red Shield protected lumber products. We recognize that the builders are looking to obtain the code minimums because it will help keep their brick and mortar costs low," stated Steve Conboy, President & CEO. The Company's plan to create primary demand for Eco Red Shield™ protected lumber products while completing required testing, code approvals and certifications was 100% successful. The Company's products are now being recognized, not only here in North America, but all around the world. In keeping with the Company's vision to teach the world a new way to build with protected lumber, Eco has tapped into play with its Corporate University platform, ECOB University, providing valuable online education opportunities, empowering students to develop the knowledge, attitudes and skills necessary to achieve their professional goals, while improving their understanding of sustainable building practices, through leadership and service to their communities and the world. The Company has the intention of syndicating the ECOB World News platform through the distribution of this digital publication to an audience of 240,000 architectural and engineering professionals through the American Institute of Architects (AIA) database. Not only will this online platform serve as an introduction to the Company, it will also create and promote product awareness, delivering timely news and information about the complete line of Eco Red Shield protected lumber products. "The only way to get the pull-through in the market is to first get the product specified on the plans. My past experience in creating paradigm shift in the market reflects back to the foundation created by achieving product specification. My initial vision with the Company was to create ECOB World News platform to provide timely information regarding the development of Eco Red Shield products while simultaneously creating awareness about the ECOB University for detailed instruction, ultimately resulting in architects and engineers understanding the product and specifying it for use on the architectural plans," stated Steve Conboy, President & CEO. ECOB University Faculty Members are skilled educators, groundbreaking researchers, and industry experts. The faculty also serves as advisers, consultants, and directors with some of the most successful companies throughout the world. ECOB University's educational deliverables are based upon years of research, competency modeling and learning systems analysis. You can be assured that our technology and online learning platform ranks among the finest in design and delivery, as evidenced by numerous awards and recognition worldwide, and will soon feature one of the largest e-Libraries for the Building Trades on the Planet. ECOB University is an accredited member of the Accrediting Alliance for Training and Development (AATD) and is now taking enrollment for Fall Classes. "The University's goal now is to raise the bar for professional & social accountability when it comes to those things like Mold, Termites and Fire," stated Steve Conboy, President & CEO. Look for Eco on the Susanne Somers TV show this fall where we will continue to talk about those 4 inconvenient truths nobody wants to talk about when it comes to what could or is growing behind your walls.