Elavon, a wholly owned subsidiary of U.S. Bancorp (NYSE: USB) and a leading global payment solutions provider has just announced the Irish launch of its secure Chip and PIN MobileMerchant smartphone card processing solution. This follows its highly successful, first-to the-world-market launch in the UK in January 2012 . MobileMerchant is now used by an array of small business owners throughout the UK.* Akin to Elavon’s VirtualMerchant Mobile, the company’s mobile solution in North America, MobileMerchant is an innovative, secure, complete payment solution that transforms mobile devices into payment terminals, allowing businesses to accept card payments quickly and securely anywhere, anytime, without a major investment of money or effort. MobileMerchant’s payment app is paired with a Chip and PIN card reader, allowing payments to be processed using BlackBerry® or Android® smartphones and tablets. The solution combines the ease of using a mobile phone for payments, with pricing options including an affordable, easy-to-understand rate programme, making it the ideal solution for small businesses on the go, or for companies that have mobile field operatives that would like to extend the convenience of credit and debit acceptance to their customers. “Elavon is excited to extend this innovative and secure solution to businesses in Ireland, helping to make them more efficient and more profitable. This solution is perfect for the thousands of very small, often mobile, businesses that have previously not been able to accept card payments easily or cost effectively,” commented Guy Harris, Elavon Managing Director, Europe. “Not only does our solution enable mobile commerce but it has in-built EMV Chip and PIN security, so small business owners and their customers can confidently process credit and debit card payments, knowing that they are fully protected,” Harris concluded. “With Elavon MobileMerchant I can now take Chip and PIN payments on my mobile phone – that says it all! MobileMerchant will open up new opportunities for me. As a beautician, I don’t want to be tied to my salon. Elavon has provided me with a payment solution that I can take with me to my customers’ homes, to wedding parties or other out of salon events,” Deirdre Keogh, The Beauty Spot, Aughrim, Co. Wicklow, Ireland.